Gift, and You Shall Receive: The Benefits of Corporate Giving
September 20th, 2017
Corporate gift giving has become a more common thing over the years. It is one way a company can build a stronger relationship with their clients and reward employees for their contribution to a company’s growth. In Japan corporate gift-giving often involves large sums of money being spent on extravagant gifts. They have traditional rituals call “tsumaranai mon” which means an insignificant item. They do this to imply your relationship is much more valuable than any gift, regardless of the cost or effort in choosing it.Some of the most rewarding business benefits that are gained from corporate gift-giving include increased productivity, employee satisfaction and longevity in customer relationships. When implemented well, your giving becomes a vital part of your corporate culture and client relationships. You can easily divide corporate giving into two types – gifts to a customer, and those given internally, to employees.
There are two key advantages to gifting to your customer– first, you can attract new business and strengthen your brand image, and second you can build better relationships with your existing customers.
Many businesses choose to offer a relatively inexpensive gift as an introduction to their service. These could be items like a box of chocolates
, which can be branded to your business and handed out at conferences and events. These gifts attract attention at an event, delight potential customers and keep your brand image and message front of your audience.
You may also have customers that you have been working with for a long time. Gifting is a great way show appreciation for their business. In this case, you might want to consider a more significant gift, such as a basket of personalized gifts
. It’s a great way of saying “thank you” and showing your customer, their business is important to you.
Most businesses hope to attract the best employees through a combination of appropriate salary with a set of benefits. When you regularly include corporate gifts, you make people feel appreciated. By treating your employees as well as you do your best customers, and your business will be rewarded.
You companies real competitive advantage is your employees. They work every day to help your company reach its goals. Statistics show that satisfied employees are more productive and more efficient. They work harder, contribute more, and call in sick less. They feel empowered, appreciated, and are more loyal. They stay longer so you don’t have to spend as much time and money recruiting and training new employees. A gift, such as the Bucket O' Thanks
, can be a small token of your appreciation and will show your employees how much you value them.
Whether you are looking to thank your best customers or show your employees how much their hard work is appreciated Richelle in a Handbasket can help you find the best gift and customize it for your brand.